Digiday Daily

June 08, 2026

Weeks after OpenAI started laying the foundations for running ads in ChatGPT in Europe, it has now started putting up the walls, specifically around how those ads will comply with the region’s privacy laws. As such, OpenAI has updated its EU ad policy to confirm personalized ads will only be served to users who explicitly opt in.

TOP STORY

AI Revenue Generation

ChatGPT ads land in U.K. as OpenAI outlines EU privacy rules

OpenAI has updated its EU ad policy to confirm personalized ads will only be served to users who explicitly opt in.

OTHER THINGS TO KNOW

When the workflow is connected through a unified operational layer, AI can unlock the full value of engagement data across the campaign lifecycle, turning it into a continuous optimization loop. Partner insights from Clinch.
Instead of experimentation, marketers are testing ideas fast and scaling what’s successful. By prioritizing AI that works alongside marketers, leaders are improving workflows, reducing burnout, ensuring consistency — all while maintaining the human component of their creative. Partner insights from Contentful.
With changes to measurement frameworks happening at a record pace, migrating infrastructure is both logistically complex and operationally sensitive. Partner insights from Adjust.

MARKETING

Marketing on Platforms

TikTok now has a seat next to Amazon and Walmart in RFPs

TikTok Shop has earned its place in the brief. What nobody has worked out yet, is who should actually run it.

Zero-click Future

Google’s AI opt-out leaves publishers with a choice they can’t safely use

The CMA has, on paper, given publishers a right to refuse AI in search. But because it’s opt-out, and Google is slow-walking the data needed to judge the impact, that right is barely usable, publishers say.

PARTNER INSIGHTS FROM VIOOH

As programmatic DOOH scales, buyers are turning to curated marketplaces

Curation allows an advertiser to achieve broad reach across thousands of screens while adhering to strict targeting criteria for maximum effectiveness.

PARTNER INSIGHTS FROM OPTABLE

Publisher investment in agentic advertising is slow, citing tech-related barriers

While only 29% of publishers are actively deploying agentic advertising, the barriers preventing wider adoption indicate that publishers aren’t necessarily averse to the tech; they just need more education to gain buy-in and resources.

MEDIA & PLATFORMS

Liftoff CEO on the IPO rebound, AppLovin comparisons, and why mobile apps remain an AI growth story

As Liftoff Mobile raises $437 million, Jeremy Bondy explains its return to the public markets and how the app economy still has room to grow.

PARTNER INSIGHTS FROM CELTRA

What sets compelling AI creative apart from generic output

Most marketing teams today have access to capable generative AI technology, but what separates effective AI-generated creative from generic output is the context layer underneath.

AI Revenue Generation