According to a recent Digiday and Piano survey, the majority of publishers (84%) are currently using or actively piloting AI tools for ad sales or ad operations, including proposal generation and campaign management. Partner
insights from Piano.
Digital advertising has long operated on the premise that better identity leads to better targeting, frequency management and measurement. But in healthcare’s mixed-identity ecosystem, success depends on connecting fragmented signals without compromising privacy or compliance.
Join this webinar on Aug. 5 at 10 a.m. ET for insights into fast-moving and highly regulated industries, like gaming, finance, healthcare and crypto, and why marketers need tech stacks that keep up.
Agency platforms increasingly rely on the same language, like AI-powered, agentic and end-to-end; yet, without any industry-standard definitions, making meaningful comparisons is difficult for marketers evaluating potential platforms.
Written by Jim Cooper and Sara Jerde
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