July 7, 2026  |  SIGN UP

 
Sara Jerde

Sara Jerde
DIGIDAY, MANAGING EDITOR

Streaming platforms like Twitch and YouTube Gaming were designed to showcase video games, but they’ve become a major spoke in the broader creator economy wheel. Creators are taking note.

Put Sean Evans, the man behind the hit YouTube celebrity interview series “Hot Ones,” in that camp too. As well as the retail media networks.

Other questions we’re asking:

  • Is the era of quietly charging subscribers different prices for the same subscription coming to an end?
  • Does the youth care about audio and video?

All our media news.

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THE CREATOR ECONOMY

The state of streaming highlights the power of creators

"Just Chatting" is the driving force behind views on major streaming platforms, thanks to the appeal of personality-driven creators.

THE CREATOR ECONOMY

Hot Ones creator Sean Evans on YouTube vs. TV, the interview boom and what comes next

Hot Ones host and TIME 100 top creator Sean Evans chats about the creator economy’s past, present, and future

PARTNER INSIGHTS FROM CELTRA

Live session: Tools and tech needed for highly regulated industries

Register for this webinar on Aug. 5 at 10 a.m. ET for insights into how fast-moving, highly regulated industries — Crypto.com and OG — pulled off campaigns at speed, from brand launch to major sporting moments.

RETAIL MEDIA REWRITTEN

Streaming is the next frontier for Walmart’s, Kroger’s ads businesses

Walmart and other retailers have also recently invested in the ability to integrate their shopping data into video platforms like YouTube and TikTok.

A MESSAGE FROM DIGIDAY+

Digiday+ Live: The Independence Podcast with Crossmedia

Join industry peers in NYC on July 23 for a live recording of The Independence Podcast featuring Crossmedia CEO and Co-founder Kamran Asghar and Digiday Senior Editor Michael Burgi, plus drinks and networking after the conversation.

Become a Digiday+ member to attend.

 

MEMBER EXCLUSIVE

Media Briefing: ‘Surveillance pricing’ laws are coming for dynamic subscription strategies 

How a 'surveillance pricing' lawsuit and new New York legislation could reshape publishers' subscription pricing strategies.

MANAGING THROUGH CRISIS

The Economist launches new audio and video tier targeting younger subscribers 

The Economist has launched a lower-priced audio and video subscription to attract younger readers, called Economist Play.

PARTNER INSIGHTS FROM 3C VENTURES

How vocabulary convergence leads marketers to pay for unnecessary capabilities

Agency platforms increasingly rely on the same language, like AI-powered, agentic and end-to-end; yet, without any industry-standard definitions, making meaningful comparisons is difficult for marketers evaluating potential platforms.

 

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PARTNER INSIGHTS FROM CONTENTFUL

How AI is impacting content marketing