Why Trust Matters More Than Marketing Now written by John Jantsch read more at Duct Tape...

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Monday, July 13, 2026

Duct Tape Marketing

Why Trust Matters More Than Marketing Now

Why Trust Matters More Than Marketing Now written by John Jantsch read more at Duct Tape MarketingCatch the Full Episode Overview A lot of law firms blend in online, which means there’s an easy opening for the ones willing to look different.

Search Engine Roundtable

Daily Search Forum Recap: July 10, 2026

Here is a recap of what happened in the search forums today...

Fortune

Marketing’s new mandate: Why AI is forcing CMOs to think like ‘mini CEOs’

Fortune hosted a panel of marketing leaders following the Cannes Lions International Festival of Creativity to discuss AI’s impact on the profession and how the CMO role is evolving

Social Media Today

Meta adds new metrics to track business chatbot performance

Brands can now better assess how well their custom artificial intelligence Business Agents are navigating customer queries and handling responses.

Fortune

Unilever’s big World Cup bet is all about building ‘desire at scale’

Also: All the news and watercooler chat from Fortune.

ON-DEMAND TRAINING

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

American Marketing Association

Influencer Marketing

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

Seth Godin Marketing

Mel’s back

Last year, the recording session I did with Mel Robbins was going so well that her producers asked me to stick around–four hours later, we had recorded enough for two episodes.

Journal of Consumer Research Advance Access

The Robustness of Mental Accounting Across 21 Countries

AbstractFirst introduced four decades ago, the influential concept of mental accounting—how people mentally organize, evaluate, and track financial activities—posits that consumers often defy traditional economic rationality, treating money as...

Search Engine Roundtable

Hack: Google AI Performance Reports For Platform Properties

There is this hack (or trick) to force Google Search Console to show you the generative AI performance report for your social and video content, the new platform properties feature.

Social Media Today

Meta CTO confirms facial recognition in AI glasses

Andrew Bosworth told journalist Nicholas Thompson that the company is exploring multiple use cases for Face ID, including as a tool for the visually impaired.

Adweek

The Maker of Slim Jim, Reddi-wip, and Swiss Miss Has a New Commerce Agency

Conagra Brands, parent company to a portfolio of more than 100 consumer packaged goods brands, selected WPP-owned Barrows as its new commerce marketing agency of record following a competitive review. […]

Adweek

Gen Z’s Short Attention Span Is a Myth. Here Are 5 Keys To Capturing Their Interest.

Gen Z isn't incapable of paying attention, they're just decisive about what deserves it—especially in today’s over-saturated media environment.

CMSWire

Gradium Hits $100M Seed, Adds NVIDIA as Investor

The Paris-based voice AI startup extended its seed round seven months after launch and will open a San Francisco Bay Area office.Continue reading...