Good morning. Back in 2019, nearly one million Canadians visited New York City each year. That number has since fallen to just over 800,000. Now, the city is trying to win us back with discounts on hotels, restaurants and attractions. The question is: Is it enough to change your mind?

You always want what you can’t have. But when something suddenly becomes too eager to have you back, it can give off a bit of an ick. That’s the position New York City finds itself in.

From late August through early September, NYC Tourism is launching a two-week promotion aimed specifically at Canadians, with discounts on everything from hotels and restaurants to major tourist attractions.

Even Porter Airlines is getting in on the action, offering 20 per cent off flights to New York for travel from August through mid-December.

“Really it comes down to what is best for Canada and also for New York City. Canada remains our number two international market and we are really committed to bringing visitors back to New York City,” Julie Coker, chief executive of NYC Tourism + Conventions, told CP24 Breakfast on Tuesday.

Nearly two years of trade tensions between Canada and the U.S. have prompted many Canadians (including plenty of readers of this newsletter) to rethink trips south of the border.

The discounts are pretty sweet.

Take the Ace Hotel in Manhattan, for example. A one-night stay in a room at the classic rate currently costs about $450 all in, including taxes and fees. With the promotion’s 30-per-cent hotel discount, that amount could drop by roughly $135, bringing the nightly cost down to about $319. Another way to think about it is a 30-per-cent discount is roughly the equivalent of getting one free night for every three nights you pay for.

For some of you on the fence about visiting the U.S., maybe this is the financial incentive you needed to pull the trigger. Do travel discounts like this entice you enough to go to the U.S.? Or are you still staying put? Let me know, e-mail me at mraman@globeandmail.com.

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Why it matters: There’s a growing gap between intention and action. While surveys suggest many Canadians want a prenup, very few actually sign one, often because the process is expensive, emotionally taxing and can feel more like planning a divorce than a marriage.

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