Hey!

If you clicked Tuesday's email about guest posts, you already know that choosing the right placement matters.

But there's another question worth asking:

Do you actually need a new piece of content to earn the link you want?

Guest posts give you the opportunity to build a new piece of content around a relevant topic and strategically place your link within it.

Link insertions take a different approach.

Instead of publishing something new, your link is added to an existing piece of relevant content that's already live.

That can make link insertions particularly interesting when you've already identified the page you want to strengthen and you're looking for contextual links from established content.

Neither approach is automatically better.

The better choice depends on the page you're building links to, the opportunities available in your niche, and how that link fits into the rest of your backlink strategy.

That's why a strong link-building strategy doesn't have to rely on one type of link.

Sometimes creating a new placement makes sense.

Sometimes the right opportunity is already sitting inside content that's been published.

SEOJet's Link Insertion service helps you find those opportunities.

Best,
The SEOJet Team