In the early days of AI, most on-stage pitches centered on innovation and efficiency, but as the latter has given way to mounting job losses in adland and a resulting drop in standards, a weariness has crept in. Amid these dynamics, marketers and their advertising teams are seeking to implement new standards and build a talent base fit for the challenges of the contemporary era.

OTHER THINGS TO KNOW

• Your last chance to enter the Digiday AI Awards is Oct. 2. Don’t miss the opportunity to gain recognition for the innovative AI strategies, tools and campaigns shaping the future of media, marketing and advertising. Join past honorees including Canva, VidMob, Bloomberg Media Studios and McDonald’s by submitting your entry today.
• Advertising has traditionally treated verification signals, contextual signals and performance signals separately. But that separation hinders more than it helps. To avoid these mistakes, buyers need to understand the entire media environment. Partner insights from Peer39.
• Eighty-four percent of publishers said non-AI referral traffic data is important to their subscription strategy, compared with 82% who said the same of AI referral traffic data, according to a new Digiday and Braze survey. Partner insights from Braze.

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PARTNER INSIGHTS FROM BLUEPEAR

PARTNER INSIGHTS FROM AUDACY

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