AI can generate the ideas, analyze the data, and optimize what comes next. But the decisions that matter most still require something AI can’t replicate: human judgment.

At Opticon Online, Optimizely CEO Alex Atzberger, bestselling author Seth Godin, and marketing leader Alicia Tillman explore what happens when AI takes on more of the work—and what becomes even more valuable for marketers as a result.

Join us for a free virtual event covering:

• The future of marketing in an AI-first world
• How AI is changing creativity and customer experience
• What human marketers should focus on next

October 21 | 10:00 AM–12:30 PM ET

Register free to watch live.