Hey,

Ever wondered why some content hooks readers while others flop? 

The secret: aligning with search intent and delivering an amazing user experience.

Enter the QRIES framework:

• Quality: Well-researched, valuable insights.
• Relevance: Content your audience actually cares about.
• Intent: Match what users are searching for.
• Engagement: Keep readers scrolling.
• Satisfaction: Leave them saying, “That’s exactly what I needed!”

This approach nails Google’s quality standards and keeps your audience coming back.

Read how QRIES works (with examples)

Shoutout to Davor, a longtime Backlinko reader, for creating this framework. He’s been crushing it with results for his clients and shared his process with us.

Talk soon,

Leigh

PS - I discovered Davor through his awesome LinkedIn posts. Check out our collaboration here.