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NOVEMBER 20, 2024 |
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How many consumers worldwide have different favorite retailers since working from home? |
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A) More than half B) Less than half |
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TOP STORY |
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Two-thirds of US TV viewers (66%) would rather watch ads and save $4 to $5 a month than spend the money to ditch ads, according to June 2024 data from Hub Research. That’s up five percentage points from June 2023. Netflix, Amazon Prime Video, Hulu, and Max all have ad-supported tiers now, and consumers benefit by saving a few dollars along the way. Advertisers can capitalize on these cost-saving behaviors by reaching consumers with messaging that emphasizes discounts and deals. |
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IN THE NEWS |
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The Department of Justice (DOJ) plans to propose that a federal judge force Google to sell its Chrome web browser, which could go for as much as $20 billion, per Bloomberg. The DOJ will recommend that Google be required to give web publishers more options to leave their content out of Google’s AI offerings. |
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Our view: “[An AI purchase] could conceivably be approved by the government as a way to prioritize AI innovation and US posturing around AI on the global stage,” EMARKETER senior analyst Evelyn Mitchell-Wolf said. |
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INDUSTRY VIEWS |
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Streaming has transformed sports viewership—and advertising along with it. With more fans tuning in through connected TV than traditional broadcast, brands now have a unique chance to reach a loyal, engaged audience. This article was contributed by MNTN. | | |
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ANALYSIS |
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YouTube’s growing prominence on connected TV (CTV) will drive this shift. In 2024, YouTube’s US CTV audience surpassed Amazon Prime Video’s total US audience, per our forecast. In 2025, 68.8% of YouTube’s 248.6 million monthly viewers will watch on CTVs, which means its CTV audience will be just 19.0 million smaller than Netflix’s total audience across devices. That will put it in direct competition with more premium streaming services for CTV ad dollars. |
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