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Nov. 20, 2024
| This week’s marketing news and insights for retail leaders
The bookseller is going through a growth spurt, with plans to open nearly 60 stores through the end of this year.
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The Hollywood star amps up the drama of “deeply personal” reviews in time for Black Friday week and Cyber Monday deal events.
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The owner of QVC and HSN is rebranding to QVC Group as it aims for $1.5 billion in revenue from those channels within three years.
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Learn about the evolving economic landscape, shifting consumer behaviors and innovative marketing strategies to stay ahead of the competition.
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The outdoor gear cooperative said other tactics to curb the misuse of its returns policy by a small number of members were ineffective.
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The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too transactional.
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There are five fewer days between Black Friday and Christmas Day compared to 2023. Here’s how retailers — and consumers — are preparing themselves.
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Generative AI can win over reluctant shoppers by offering personalization or help with finding deals, experts say.
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The social media platform is banking on curated gift lists from the likes of Alicia Keys and Wirecutter to win shoppers this season.
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Users can take a picture of an item to receive insights tailored to the store they’re in, such as similar items that are in-stock.
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That’s about $5 billion less than shoppers spent during the five-day period in 2023, according to a recent survey from ICSC.
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