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This week's newsletter is sponsored by: This Week On The Measure: - Fox News’ Growing Female Watch-Time
- TV Focus Returns Right Back To Football
- Cooking Up The Most Likeable NFL Ads
- Does Jake Paul Beat Mike Tyson On Social, Too?
- Cycling Through Streaming Services
- This Week’s Free Report: Retail Media On CTV, from TVREV, with Magnite & LG Ad Solutions
Fox News’ Growing Female Watch-Time Tubular Labs data reveals that Fox News’ Facebook and YouTube watch-time among U.S. women grew by 47% month-over-month in just one month: March. That’s the network’s highest monthly growth in the last year, and it outpaced that of peers before voters went to the ballot box. [READ MORE]
TV Focus Returns Right Back To Football After the dust cleared on the election, Inscape data shows that audiences refocused on football. Share of TV watch-time rose for the NFL and college football (and the NBA, too) week-over-week, while news networks saw watch-time dip. [READ MORE]
Cooking Up The Most Likeable NFL Ads It’s tough to cut through the ad clutter during NFL season, but some sponsors have put up major points with audiences via highly likeable spots. iSpot Creative Assessment data shows the top new NFL sponsor ads this season by likeability, led by food brands. [READ MORE]
Does Jake Paul Beat Mike Tyson On Social, Too? Netflix scored significant tune-in with the Paul/Logan fight last week, and part of that may be related to social media. CreatorIQ shares that though both boxers have big followings, Tyson beats Paul on Instagram, while Paul has the advantage on TikTok. [READ MORE]
Cycling Through Streaming Services Among the biggest findings from LG Ad Solutions’ recent Inclusive Screen: Asian Americans report is that 70% of Asian Americans are likely to cycle through streaming apps. That figure is 14% higher than for the total U.S. population. [READ MORE]
This Week’s Free Report: TVREV’s Retail Media On CTV 2024
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