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NOVEMBER 21, 2024 |
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Key stat: TikTok’s US ad CPMs will rise 15.6% in Q1 2025, a bigger increase than CPMs on Meta, Snapchat, or YouTube, according to our forecast. |
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Beyond the chart: |
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We estimate the average TikTok CPM will be $7.03 in Q1, considerably lower than Meta’s rate of $12.53, the highest CPM across the platforms we track, according to our Social Ad CPMs Forecast 2024 report.
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The gap is narrowing as TikTok matures and more ad dollars pour into the platform. |
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Use this chart: Marketers can use this chart to demonstrate the overall rise in social CPMs, which either requires a larger budget dedicated to social or ways to optimize spend via organic efforts. |
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Connect with us today to see how our trusted forecasts, research, and benchmarks can help you and your revenue-driving teams win new business. | | | |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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