Will Ozempic crush the junk-food business?
The food industry confronts a new foe.
The New York Times Magazine

November 23, 2024

In the magazine this week: Big Food has hacked our taste buds for decades. But now the industry is facing a new and fearsome foe: Ozempic.

A broken up pop tart.

Jamie Chung for The New York Times

Ozempic Could Crush the Junk Food Industry. But It Is Fighting Back.

As revolutionary new weight-loss drugs turn consumers off ultraprocessed foods, the industry is on the hunt for new products.

By Tomas Weber

MORE FEATURES

Rasoulof in black-and-white.

Joseph Michael Lopez for The New York Times

Facing Eight Years in Prison, a Director Flees Iran

Facing an eight-year prison sentence, Mohammad Rasoulof had to make the most difficult decision of his life.

By Amir Ahmadi Arian

Article Image

The Interview

K-Pop Trained Rosé to Be ‘a Perfect Girl.’ Now She’s Trying to Be Herself.

The Blackpink star strikes out on her own, away from the system that turned her into a global phenomenon.

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35 MIN LISTEN

The cover of the magazine on newsstands this weekend features our article about life in Pennsylvania’s Luzerne County, one of the many places that shifted to the right in this year’s election.

A person holds an American flag. In the background is a street lined with homes. The caption reads: "Becoming Trump Country: Two weeks in the life of Pennsylvania's Luzerne County. By Philip Montgomery and Michael Sokolove."
Photograph by Philip Montgomery for The New York Times.

IDEAS

A black-based spotlight on a pink background with a yellow light that has a villainous face on it.

Photo illustration by Alex Merto

Critic’s Notebook

The Supervillain Is the Hero Now

How Americans learned to root for the dark side — from the Joker and “Wicked” to Elon Musk.

By A.O. Scott

COLUMNS THIS WEEK

A tour guide holds up a photo and gestures to a mosaic.

Jutharat Pinyodoonyachet for The New York Times

Letter of Recommendation

I Liked New York as a Tourist. I Fell In Love With It as a Tour Guide.

How did pigeons came to dominate our streets? Where did Katharine Hepburn live? The answers might be more interesting than you think.

By Eleanor Cummins

A photo illustration of the band Weezer.

Photo illustration by Alex Merto

Screenland

No More Nostalgia Concerts, Please

The culture industry keeps getting better at monetizing the past — including the new ritual of musicians playing old albums, in full, onstage.

By Peter C. Baker

An overhead image of glazed carrot coins in a black platter. A spoon scoops a cluster of slices.

Linda Xiao for The New York Times. Food stylist: Maggie Ruggiero. Prop stylist: Megan Hedgpeth.

Eat

The Simple Trick That Makes Vegetables Their Best Selves

Use the technique behind these butter-poached carrots to get the mushroomiest mushrooms or the green-beaniest green beans.

By Eric Kim

An illustration of John Hodgman in judge’s robes, holding a gavel.

Illustration by Louise Zergaeng Pomeroy

Judge John Hodgman on Proper Pringle Consumption

Saddle edges up? Or down?

By John Hodgman

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