Dec. 2, 2024
| Today’s news and insights for marketing leaders
The Kraft Heinz brand re-aired the iconic 1974 spot during Thanksgiving Day football and will give consumers a chance to win Instacart gift cards.
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The company’s vice president of marketing for America dishes on an expansive holiday strategy encompassing brands like Aperol and Grand Marnier.
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Lara Balazs previously helped Intuit revitalize its brand identity and led go-to-market strategy for its AI-driven financial technology platform.
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Looking to engage customers and make sales this holiday season? Launch effective holiday campaigns, drive seasonal sales and measure performance — all on TikTok.
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For its 50th annivesary, the Savencia brand of French cheeses is introducing new packaging, sonic branding and its biggest campaign to date.
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UPDATED
To boost a game that has pulled in more than $3 billion in revenue in its first year, Scopely is running ads across TV, streaming, social and digital platforms.
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Opinion
The pressure is on for marketers to establish data-driven, adaptable strategies, according to Keen Decision Systems’ Bradley Keefer.
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To successfully connect with consumers on sustainability, brands need data-driven insights to see where customers are willing to put their attention and dollars.
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