Over the Thanksgiving holiday, there was a bit of a Christmas miracle for the Trump family: a faltering crypto coin suddenly got a windfall investment from a beleaguered (yet incredibly visible) figure, Justin Sun. Bloomberg’s Zeke Faux takes us inside the strange deal. Plus: How US fertility clinics helped a disgraced billionaire deceive women, and what President Joe Biden’s goals are in Africa. If this email was forwarded to you, click here to sign up. During his presidential campaign, amid an unprecedented flurry of shilling that saw him hawking sneakers, Bibles and digital trading cards, President-elect Donald Trump also started pitching something that may prove consequential: his own cryptocurrency. Trump, who called Bitcoin a “scam” as recently as 2021, started promoting a project called World Liberty Financial this summer. It was a business venture founded by two online hustlers with less than impressive résumés; Trump’s sons said it would “make finance great again.” World Liberty, which seems to be yet another platform for borrowing and lending crypto, has yet to launch. The Trumps, however, have been pitching its proprietary token. As an investment, it’s unappealing: It promises no share of revenue, and it can’t be sold, unless the rules are changed. But it’s an effective way of sending money to the Trumps: 75% of the proceeds, after a minimum is reached, flow straight to them as a fee, rather than funding development. Hats for sale at the Bitcoin 2024 conference in Nashville in July. Photographer: Brett Carlsen/Bloomberg This means anyone who wants to curry favor with the president-elect can simply buy some World Liberty coins. It’s more direct than renting a room at a Trump hotel or buying a painting from Hunter Biden. On Nov. 25, Justin Sun, a flashy China-born crypto founder, announced a $30 million purchase. That pushed the project over the minimum, and the Trumps now stand to collect at least $15 million, based on terms detailed in World Liberty’s “gold paper.” Sun, who made headlines recently by paying $6.2 million at Sotheby’s for a banana duct-taped to a wall, said that he didn’t expect any favors from Trump in exchange for his investment. But he’s fighting a 2023 lawsuit from the US Securities and Exchange Commission, which alleges he defrauded investors by manipulating the price of his Tron cryptocurrency with fake trades. He has denied the charges. He also made sure the world knew about his investment in World Liberty, a purchase he could’ve made anonymously, by announcing it on X. “World Liberty Financial can be a beacon to move forward the whole blockchain industry in the US,” Sun said in an interview from Hong Kong, where he says he spends most of his time. “Because of the SEC’s approach of regulation by enforcement, crypto in the US has been at a disadvantage.” The SEC’s wave of enforcement actions came after a crypto crash that revealed an impressive array of scams, Ponzi schemes, NFT grifts and false Web3 promises. But Sun is right: The US government’s approach is likely to change. According to people familiar with the matter, Paul Atkins, a veteran financial regulator and digital asset proponent, is a top candidate to replace SEC Chair Gary Gensler, the bête noire of crypto bros. After crypto companies spent $135 million in the 2024 election cycle, more than any other industry, it appears likely that Congress will adopt a friendlier posture as well. That’ll be good for Trump’s crypto. And for anyone who wants some made-up coins you can’t sell, there are still 16.4 billion available for 1.5 cents each. Sun likely won’t be the last person with business before the US government to buy them. |