Upper Crust owner SSP is issuing first half results tomorrow. Analysts have flagged concern over the potential impact on near-term profitability and cash from its exposure to airports and railway stations, as well as from cost inflation. Florian de Chezelles is co-founder of The Salad Project. The chain has seven locations around London and aims to run 12 by the end of next year. We met in their co-working space near the original Spitalfields site, which opened in 2021. Photographer: Louise Moon/Bloomberg What made you pick your job? It was my business partner’s idea — he spent time in the States and used to go to salad chains on a daily basis. They nail it out there: these are lifestyle brands, they go way beyond nice leaves and tomatoes. He came to London, worked for Expedia in Angel, and realised he couldn’t find the equivalent. We’d always joked about doing different things: we wanted to open a pub in Rio de Janeiro, we had lots of weird ideas. I studied hospitality in Switzerland. And I had an awful job that I hated for about a year, at The Waldorf Hotel selling Christmas parties to big law firms, so it was not hard to get me to take risks. How do you save time? I’ve just had a daughter, so on paternity leave I reorganised my week with a very strict calendar. Things like emails only get opened first thing in the morning, at lunch and in the evening. And I love to take calls on my bike. Where do you go for a working lunch? Salad Project every day. If I’m trying to impress someone: Entrecôte. What book do you always recommend? The Count of Monte Cristo. It is by far the best fiction I’ve ever read, it's fascinating. Top podcast recommendation? I just listened to Steven Bartlett lay into Boris Johnson on Diary of a CEO. He gave him hardball after hardball, but it was very entertaining. Who's your dream dinner party guest? Elon Musk. Love his unconventional way of thinking, he’s not scared to say what he thinks. What do you most want to achieve in your career? I’d love to open a hotel with my wife one day, in the south of France where I grew up. She’s a designer, so I think we’re very complementary — she has a really good eye for things I don’t. Now that I’ve tasted the freedom of being your own boss, I don’t think I ever want to go back. At the start of my career, I wish someone had told me… We quit our jobs in 2019 with the intention of opening in 2020, but then we got hit by Covid. If someone had come in and been like “just hold on there, there will be ups and downs, this is just the first, hold on tight,” that would have made that experience a little bit less negative. |