Back in 2011, film director Carlo Lorenzo Garcia had a lightbulb moment: why not counter BFCM shopping with some dedicated giving back experience? He called it "Cyber Giving Monday," but, like Google+ which also launched that year, it didn’t quite get people to join in.

Fast forward a year later, and along came the UN Foundation with Henry Timms to rebrand the idea into something snappier: "GivingTuesday" — a day to do good, support nonprofits, and maybe redeem yourself for buying that inflatable hot tub or feather hair extensions.

Today is that day. Since its launch, GivingTuesday has mobilized over $13 billion in charitable donations, reminding us do good and be really good. It's not only a time for non-profits to nail their messaging right, but kicks off a year-long campaign for brands to get their stuff together and help others out. So here are some inspirational emails to do just that.

And now, a quick word from our partner...

We all know that once Halloween ended, people started thinking about the end of the year festivities. And now that BFCM is behind us, now is a good time to start thinking about the next big consumer holiday on the calendar.

Inbox providers are using generative AI to provide summaries of emails both pre- and post-open. After extensive testing by Oracle, here are 4 recommendations for marketers

It all comes down to rendering. If your email does not display correctly, 80% of recipients will delete it, and 30% will unsubscribe. This loss can be detrimental, especially if you’ve invested time and resources into building your email list.

The major elements affecting consumer behavior worldwide include global socio-economic shifts, technology improvements, and a general reassessment of values and priorities following the pandemic. As a result of these factors influencing consumers and their buying behaviors, trends like digital shopping, ethical consumerism, hyper-personalization, and social commerce.

"We need to look at subcultures that are defying age, because that’s not really a key marker of identity anymore," which is why these new groups to target look interesting.