Dec. 3, 2024
| Today’s news and insights for marketing leaders
Deep Dive
These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less.
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The campaign is the first since Kate Trumbull officially took over as CMO and iterates on a program that has been central to the chain’s marketing.
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Rewards members who stop by the touring camera stations to snap a pic have a chance to be featured in the brand’s big game ad.
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Check out these seven techniques to make your web forms drive campaign success—and lighten your workload.
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UPDATED
A December update to the campaign reunites cast members from movies and TV series like “Gilmore Girls” as Walmart leans further into nostalgia.
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The company’s vice president of marketing for America dishes on an expansive holiday strategy encompassing brands like Aperol and Grand Marnier.
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Opinion
The pressure is on for marketers to establish data-driven, adaptable strategies, according to Keen Decision Systems’ Bradley Keefer.
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Tracker
Taco Bell will return to the big game after a three-year hiatus to celebrate its fans via footage captured from new Live Más Drive-Thru Cams.
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To successfully connect with consumers on sustainability, brands need data-driven insights to see where customers are willing to put their attention and dollars.
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