Conference Edition
| Jan. 16, 2025
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NOTE FROM THE EDITOR
Welcome to this special edition newsletter, full of coverage from the 2025 National Retail Federation conference, also known as the “Big Show.”
Several of our reporters traveled to New York City this week to meet with sources and cover as much of this vast industry conference as possible for CX Dive, Marketing Dive and Retail Dive. This year AI was a big topic, though just one among many.
To receive our ongoing coverage of the issues explored at NRF’s Big Show this year — and more — be sure to subscribe to one or more of our daily or weekly newsletters.
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Overheard at the show
“AI is becoming transformative for our business and we really haven't had a technology revolution as large as this since the start of the internet.”
– Doug Herrington, CEO, Worldwide Amazon Stores
Event coverage
Artificial intelligence is useful to many areas of retail, from sourcing to customer service, making it a hot topic during this year’s Big Show.
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Retail executives discussed the future of AI, the store experience and personalization at this year’s conference.
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Under new ownership, the company plans to open more full-price or experiential stores, according to a Reebok executive.
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Discover data-driven retail solutions that create a seamless shopping experience at-home, online and in-store to drive more store visits and bigger baskets.
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Stores should stop trying to compete on e-commerce’s turf and focus on the sensory details and customer service unique to brick and mortar, according to WD Partners’ Lee Peterson.
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CEO Tony Spring said that Macy’s, Bloomingdale’s and Bluemercury are stronger together thanks to back-end synergies.
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The changes range from minor updates to overhauls, as the beauty company embarks on the largest capital project in its history.
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At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” prospect.
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The retailer has created an operating model that quickly enables it to bring new trends to consumers.
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CEO Joshua Schulman’s turnaround plan focuses on the outerwear and scarf categories — and it might be working.
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Parting thought
The topic of AI dominated the Big Show, though it was also clear that stores remain top of mind for most retailers. The challenge, as many presenters discussed, will be how to effectively employ both humans and technology to best serve and delight their customers, via any channel.
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