Learn about trends in AI, loyalty, and retail media in our upcoming webinar on Tuesday, January 21. Register here. |
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JANUARY 16, 2025 |
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True or false? Duolingo has seen a spike of over 200% in US users learning Mandarin since this time last year. Chinese TikTok alternative RedNote is also seeing a boost in downloads. |
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TOP STORY |
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While Google faces mounting pressure from Bing’s ChatGPT integration and other generative AI (genAI) search platforms, degradation of its own search results, including those shown in its AI Overviews, could be exacerbating migration away from Google. |
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TikTok could go dark on Sunday, leaving users and advertisers without access to the platform and causing major outcry. |
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Our view: On Monday, Donald Trump will be sworn into office, reportedly with TikTok’s CEO in attendance. Trump is already keen to be seen as TikTok’s savior. Outcry from TikTok fans could make him even more determined to find a solution to save the app. |
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Check out our FAQ on the ban to find out what businesses, advertisers, and creators need to know. | | | |
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INDUSTRY VIEWS |
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Marketers are under pressure to deliver seamless customer experiences across fragmented channels while addressing data deprecation and personalization demands. Strategies like mobile-first approaches and AI-driven personalization are opening new opportunities. This article was contributed by Airship. | | |
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ANALYSIS |
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Retailers and tech giants are rushing to roll out AI-powered search. Amazon and Walmart are among the retailers that have implemented generative search on their shopping platforms. Tech heavyweights are also moving quickly. Meta is working on its own AI-powered engine, while other players have rolled out search functions. |
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