Generative AI promises to revolutionize customer experience, but deploying the technology requires careful planning & patience. From customer-facing chatbots to agent-facing copilots, learn how leaders are adopting generative AI in their CX practices in this Trendline.
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Access this Trendline for stories including:
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How costs, ROI shape generative AI adoption plans
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Generative AI will lead to fewer agents with more advanced skill sets, Forrester finds
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How can brands use generative AI without alienating customers? ‘Disclose, disclose, disclose’
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