By Sharon Knolle

Who’s winning the PR war in the ongoing legal battle between “It Ends With Us” co-stars Justin Baldoni and Blake Lively? Possibly neither of them, legal experts say, as people — whether they’re in the industry or not — grow increasingly weary of their war of words and lawsuits of the past month.

“There seems to already be a public fatigue with the back and forth here, with neither seemingly clearly free from blame, and no single incident that either can point to as a clearly horrendous act that deserves public backlash,” Los Angeles attorney Camron Dowlatshahi of MSD Lawyers told TheWrap on Thursday.

By Sean Burch

Will TikTok be banned or not? That answer seemingly changes by the minute.

The Biden Administration on Thursday afternoon signaled it will leave enforcing the looming TikTok ban up to the incoming Trump Administration, according to ABC News. That decision came just hours after the president was “exploring options” to keep the app — which faces a Jan. 19 ban, unless ByteDance, its Chinese parent company, sells its U.S. business — alive in the States.

By Jeremy Fuster

Hollywood is in the early stages of an artificial intelligence overhaul that will change the entire moviemaking process. In 2025, that wave could begin to sweep through a sector that is vital to the blockbusters that keep the film industry going: visual effects.

Experts and AI developers tell TheWrap that generative AI programs could be just months away from advancing to a level that would enable studios to apply them throughout their visual effects production systems. And that could have stark implications for the VFX labor pool, both in Los Angeles and around the world.