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Ivy Liu
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Here’s what Snapchat, Meta, Pinterest, YouTube, Reddit, WeAre8 and Substack are doing to capitalize on the TikTok ban.
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howdy!
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Most recently, she served as CRO of Unity between 2021 and 2024; prior to Unity, she worked as a vp of advertising for the game publisher Zynga.
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AI is helping marketers analyze large customer data sets and create insights more efficiently than before.
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howdy!
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As T-Mobile prepares to write a $600 million check to get into the OOH sector, can it succeed where others have failed?
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In digital media, more concern and money are often given to brand safety when a minor malware outbreak can cost publishers and ad tech companies six figures in lost revenue.
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howdy!
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As the United States marches toward a TikTok ban on Jan. 19, livestreaming creators in particular are lamenting the potential death of the platform’s so-called “clipping culture,” which they believe had an uplifting effect on their followings on both TikTok and other platforms.
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Protecting the data sourced from trusted consumer relationships is paramount to a media network offering, as is the prioritization of addressability, measurability and alignment to business outcomes.
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howdy!
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Creators are growing more proactive and more explicit | |