TikTok’s For You Page might soon be for no one. 

The social media platform is days away from a shutdown in the US thanks to a divest-or-ban law passed back in April.

Or is it?

To quickly recap: A law requires ByteDance, the Chinese company that owns TikTok, to sell its US operations to a non-Chinese owner by Sunday. 

However, anything beyond the above statement is unclear, as Business Insider’s Peter Kafka explains. 

There is some murkiness and conflicting reports on everything from how the law will be enforced to what will happen to TikTok if it isn’t sold and the app’s potential workarounds. Peter broke down all the possible scenarios.

Two central figures in the TikTok saga are the Supreme Court and President-elect Donald Trump. 

With the former, TikTok argued the law violates the First Amendment. (Give me mindless day-in-the-life videos, or give me death.) However, legal experts told BI the app’s argument might not have been good enough to get the highest court in the land to step in. 

Then there’s Trump. Despite having once backed a TikTok ban, the incoming president has done a 180. 

He’s now much more supportive of the app, even inviting CEO Shou Chew to attend his inauguration. Some Democratic lawmakers are cheering Trump on regarding his TikTok efforts. 

But as Peter points out, there are still questions about what Trump could do, even as president, to prevent the ban.

In the meantime, the world keeps swiping. One way or another.

Americans are proving stubborn, resourceful, or a combination of both as they look to scratch their social-media itch. 

RedNote, which is basically China’s version of Instagram, is surging in popularity in the US. The irony is Americans are essentially thumbing their nose at the US government by jumping to another Chinese-owned app, writes BI’s Katie Notopoulos.

RedNote has become so popular that Duolingo told BI it’s seen 216% growth in new Mandarin learners in the US.

If TikTok truly is gone for good starting Sunday, there could be more US winners as users continue to look for a new home. And wherever the self-anointed “TikTok refugees” land, the ad dollars could follow. 

Some familiar names could just gobble back up more business, according to Wall Street analysts, but emerging platforms like Reddit and Trade Desk might also stand to benefit, writes BI’s Kelly Cloonan. 

As for content creators who have built businesses on TikTok, it’s another lesson in the importance of diversification.