The SWIPES Email

Friday, January 17th, 2025
​An educational (and fun) email by Copywriting Course. Enjoy!

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Swipe:

A major way Coca-Cola and Pepsi compete is by getting exclusive deals with different restaurant chains, this shows you who closed the deal with each restaurant chain:

It's why sometimes you ask for a Coke and they say, "Is Pepsi OK?" (then you roll your eyes because nobody prefers the Pepsi