THE BUZZ: CLAPPING BACK — Gov. Gavin Newsom is creating a new disaster playbook to confront President-elect Donald Trump, Elon Musk and adversaries in the information battle that erupted after the wildfires began roaring across Los Angeles. As he’s managed the state’s response to the fires from the ground — securing aid from President Joe Biden and appealing to Trump for help — Newsom has been calling out his critics for spreading mis- and disinformation — in interviews with new and traditional media, on social media, and on a fact-checking website his team unveiled Saturday. In perhaps the highest-profile example, Newsom shared a clip of Musk meeting with a member of the Los Angeles fire command team. Musk, who had written on his X platform that the immense loss of homes in LA was due to “nonsensical overregulation” and “bad governance at the state and local level that resulted in a shortage of water,” was told by the LAFD official in the video that the system was overwhelmed by the amount of water flowing through it. Newsom said the video was proof Musk was “exposed by firefighters for his own lies.”
For Newsom, and increasingly for other Democrats in the grip of a catastrophe, fighting disasters has become a two-front conflict. During North Carolina's recent recovery from Hurricane Helene, then-Gov. Roy Cooper admonished those spreading misinformation, saying “whatever their aim, the people you are really hurting are those in western North Carolina who need help.” There also was a crush of bogus claims after the train derailment in East Palestine, Ohio. But never has a disaster been more politicized than the LA wildfires. And it’s playing out in a new environment — with California’s Democratic leaders preparing to act as a bulwark against Trump, an emboldened Musk on X, a diminished news media and social media companies retreating from fact-checking on their platforms. “There’s misinformation and disinformation and then there’s this — depravity on some other level. What they are doing is making it harder for the state to manage the disaster and putting peoples’ lives at risk,” said Simon Rosenberg, a longtime Democratic strategist who has written extensively about messaging. Houman David Hemmati, a Santa Monica physician who is helping organize another recall attempt of Newsom, was called out by the governor this week for contending Newsom and Democrats were tying state fire aid to money to fight Trump in court. While a Democratic state senator said early this week that the two proposals would be combined, they will appear in separate bills. Hemmati told Playbook that Newsom was “splitting hairs” and said the rapid fact-checking was proof of his misplaced priorities. “He’s ignoring the fact that he’s still pursuing the whole Trump thing in the midst of a fire. It’s a little tone deaf,” Hemmati said. PolitiFact examined a Fox News fire budget story that Newsom called a “ridiculous lie” and determined that the governor was right that the budget increased, but it’s not a lie that money (more than $100 million) was cut. Republicans nationally alluded to some of the misleading claims to further their arguments that California is a failed state, portraying Newsom and Los Angeles Mayor Karen Bass as incompetent. Some of those assertions — like the water policy disagreement between Trump and Newsom hindering LA’s supply during the fire — have cropped up in congressional talks around conditioning federal aid. Newsom’s critics also seized on his activity to argue he’s more worried about perception than fire operations. House Speaker Mike Johnson, who supports conditioning the aid, implored the ambitious Democrat to “get to work helping Californians.” “You’re the leader of a state in crisis, and you should finally start acting like it,” he wrote on X, responding to the governor’s remarks to the YouTuber Brian Tyler Cohen. Newsom closely monitors conservative media, where he’s frequently vilified. He has heard personally from people asking whether a certain rumor is true. The fact-checking speaks to his sensitivity, but also to his political instincts that Democrats will continue to be completely snowed by Trump and other opponents if they don’t adapt to the new realities. A Newsom administration official said nearly half of the press inquiries to the governor’s office of late were based on an obviously false narrative or seeking information to fact-check a misleading or outright spurious statement on social media.
“We recognized right away that the flood of disinformation here was damaging our efforts to communicate with the public. It just added this layer of extreme anxiety for people and took resources away from managing this disaster,” said Bob Salladay, a Newsom adviser. “This is California being totally inundated with moronic speculation and political garbage — and we are hitting back hard because when people in power believe this trash, it damages the state.” Salladay estimated his team has quieted dozens of false or misleading narratives since Tuesday evening. Newsom’s gambit also has put him in something closer to an offensive position, or one where he’s fighting, which is where he’s most comfortable.
“In the past, people didn't cross these lines in the middle of a disaster,” Rosenberg said. “But we are now in a total war.” Stay tuned for an inside look at how Newsom’s staff built their misinfo response machine in this afternoon’s California Climate. GOOD MORNING. Happy Friday. Thanks for waking up with Playbook. You can text us at 916-562-0685 — save it as “CA Playbook” in your contacts. Or drop us a line at dgardiner@politico.com and bjones@politico.com, or on X — @DustinGardiner and @jonesblakej. WHERE’S GAVIN? In Los Angeles, working with emergency officials responding to the fires.
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