Business of Sports
18th game is NFL's next "logical" step
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This time of year is NFL heavy with its playoffs in full swing, and we’re no different. Last week, we showed you how the league’s reputation had bounced back from player protests last decade, and this edition features an interview with Roger Goodell.

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Goodell Sits Down

Hey. It’s Matt. For lots of football fans, Roger Goodell is the only NFL Commissioner they’ve known, with the 65-year-old now in his 19th year at the helm of America’s most popular pro sport.

But how well does anyone know him? Goodell has largely stayed in the background, rarely giving sit-down interviews and usually only speaking at league media events, including a press conference at the Super Bowl.

So after he went on David Rubenstein’s show for Bloomberg TV, we had to dissect it for our readers. Here are some excerpts from an interview that will debut on Wednesday night.

A couple personal tidbits about Goodell that I didn’t know:

  • Goodell grew up just north of New York City in Bronxville, where in high school he was a three-sport star, including football.

  • He wrote more that 50 letters to then-commissioner Pete Rozelle asking for a job, which turned into an NFL internship in 1982.

  • The next season, he was a PR intern for the New York Jets and had an offer to stay…as a coach?

“I was actually asked by one of the coaches, the defensive coordinator Joe Gardi, to stay and be an assistant coach. And I decided I wanted to go back to the NFL, even though I didn't really have an opportunity there. I was still an intern for another year and a half. I thought it was the right thing and what I wanted to do. Pete Rozelle was a hero of mine and I wanted to work for him.”

NFL Commissioner Roger Goodell on The David Rubenstein Show: Peer to Peer Conversations.

Goodell, who joined the NFL’s PR department full-time in 1984, attends a lot of games, including hitting two in the same week. 

“Sometimes, I'll double up and do a Thursday game and a Sunday game, or a Sunday and a Monday game. That's happened.”

Goodell reinforced that the NFL’s global aspirations are only growing. Expect the league to keep pushing overseas after having five international games this season. (Read our story on the league’s first trip to Brazil back in September.)

“Our hope would be at some stage to get to 16 [international] games in the next few years. We think we can do that. I think it's an indication of the popularity of our game.”

The NFL has already talked quite a bit about putting a team in another country, and we’re not talking about Canada.

“Listen, we've talked an awful lot about it, and I think there are markets that could without question support an NFL franchise.”

Goodell has thought about not just putting one team overseas, but a whole division.

“We have 32 [teams] now. We think that's a really good number for the NFL. But also, we would probably look at it potentially as building out by divisions as opposed to individual teams. You have a lot of issues with a team that's in — say Europe — and having to travel over playing — games and teams going back over to Europe to play — I think the competitive issues still need to be worked out.”

Adding an 18th game looks like it’s coming, with league staying at 20 total games by removing a preseason matchup.

“18 is a potential. We would take a preseason game away. So we would keep within that 20-game framework. We actually started at 14 games and six preseason. We went to 16 and four, and now 17 and three. So 18 and two is a logical step.”

We broke a lot of news last year about the NFL allowing private equity to take passive minority stakes in teams. There’s been some fan backlash on this move, but Goodell tried to ease those concerns.

“I don't think we'll ever allow institutional [investors] in a controlling position, at least in the foreseeable future. Again, I think we feel very strongly about having a principal owner that is there operating the franchise, responsible for that, both in the club level, as well as the league level.”

(Editor’s notes: Rubenstein is co-founder of the Carlyle Group, which is among the approved firms to purchase a stake in NFL clubs.

And for the full interview, watch “The David Rubenstein Show: Peer to Peer Conversations” on Wednesday January 22 at 9:00pm in New York on Bloomberg Television.)

ICYMI

  • An investor group led by Maverick Carter, the business partner of LeBron James, is trying to raise $5 billion to start an international basketball league.
  • Federal regulators are reviewing the legality of trading in Crypto.com futures contracts that let investors bet on who will win major football games including the Super Bowl.
  • DirecTV is getting into sports streaming by launching a service featuring NFL games and other major sports leagues in a deal for programming from 40 channels owned by Walt Disney, Fox, Comcast’s NBCUniversal and others.
  • Ryan Reynolds and Rob McElhenney are at it again. The actors are part of an investment group buying Colombia-based football team Club Deportivo Seguros La Equidad.

Can Tiger’s Indoor League Make It?

Hey, it’s Ira. TGL, the new made-for-TV indoor golf league created by Tiger Woods, Rory McIlroy and former Golf Channel executive Mike McCarley, got off to a strong start this month, with its first two matches each drawing about a million viewers on ESPN.

Say what you will about the much ballyhooed combination of golf simulator, pitch-and-putt and celebrity nightclub, but most startup leagues would be thrilled with that audience.  

Tiger Woods during a TGL match in Palm Beach Gardens, Florida, on Jan. 14. Photographer: Brennan Asplen/TGL/TGL Golf

The trick now, as I explain in my latest Field Day column for Businessweek will be to sustain that momentum. The Match was the most recent precedent for primetime cable golf experiments, and it also started strong before going into a ratings nosedive.

There’s been no shortage of startup leagues over the last decade. Almost all of them promise to capture the young viewers who are ignoring traditional sports leagues. Few actually do.

TGL, though, has a better chance than most, I’m told, because it fills a winter weeknight gap in the golf calendar, has big name players and brings novel wrinkles to the sport, such as a shot clock and computer-generated lava hazards.

“They’ve essentially adapted golf to television as compared to adapting television to golf,” said sports media consultant Lee Berke.

I wasn’t into it when I watched, but my 12-year-old son was, and that’s probably a better barometer.

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