Jan. 17, 2025
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NOTE FROM THE EDITOR
Marketing Dive will not publish a newsletter on Monday, Jan. 20, in recognition of Martin Luther King Jr. Day. We'll be back in your inbox on Tuesday, Jan. 21.
As you settle in for the holiday weekend, check out our coverage of the National Retail Federation’s Big Show, including how American Eagle’s CMO avoids the pitfalls of AI and what’s next for brands that embraced TikTok like Pacsun.
As always, thanks for reading.
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Chris Kelly
Senior Reporter, Marketing Dive
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Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout Social.
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Column
According to reports, the Biden team is now looking to keep the app running and won’t enforce the ban set to go into effect on Sunday.
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Sincera positions itself as a data company versus a data provider, a distinction that could appeal to marketers seeking transparency.
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The Dutch fashion retailer’s Omoda Stylist platform leverages Google Cloud’s Vertex AI platform and Gemini models for a tailored shopping experience.
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Tracker
FanDuel unveiled a second teaser ad, entitled “Destiny,” tied to the return of its “Kick of Destiny” campaign.
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Deep Dive
Contingency plans are coming into focus as the Supreme Court weighs a decision that could ban the ByteDance-owned app in the U.S. on Sunday.
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Actor Keegan-Michael Key returns for this year’s marketing push, which aims to build brand loyalty, Noha Abdalla shares.
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As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.
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For brands to build equity and deliver sales growth, timing is crucial. Learn how to use real-time data to optimize campaigns, identify new targets and react to competitive disruptions in this webinar.
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