While people waited and debated on which actor would slip into Bond's shoes next and save the world with a sly grin, some of you were collecting emails like you actually had a job or something. 

One of my favorite year-end rituals isn’t dissecting movie plots but is instead examining which emails consistently topped RGE’s saved charts month after month. What drew others to save them? Are there any patterns that stand out? And why do they all make me hungry?

I don't have all the answers, but maybe you'll come up with some on your own. And unlike a LinkedIn influencer who'd force you into a one-word comment challenge, I won't make you dance to that tune to get it. Dive straight into 2024's top 100 without any awkward preamble.

P.S. There's a bug in viewing individual emails within RGE collections. While we wrestle it, here's a handy workaround: right-click on an email and select “View link in new tab” to dive deeper. This simple trick should save you from a browser back-button meltdown or throwing your computer out the window.

Got milk? How about an Unspam ticket?

Deception will erode trust. Your emails reflect on your brand, and customers don’t do business with brands they don’t trust. You might think you need to make your subject lines even catchier to offset AI generated preheader copy, but beware crossing the line where cleverness becomes deception. 

If Gmail is clipping your emails, you're not just losing engagement; you're losing sales. Here are some ways to ensure your emails are fully visible to your subscribers.

If you’ve been doing email marketing for a while, you might have noticed, over time, it gets harder and harder to keep your engagement rates high. First and foremost, you need to make sure your emails are highly targeted and relevant to your customers. Then you can make some improvements like these.

With email marketing, you have two choices for your live text: Web fonts and web safe fonts. Here's why the latter is better and how to use them.

Valentine’s Day is not just a holiday for couples — it’s a perfect opportunity to spread your love to your loyal customers. Add a little personalization to your campaign and show your subscribers and customers they mean a lot to you.