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Daily Morning Newsletter

Sat, Jan 18, 2025

Brands must be honest and tailor their messages to diverse audiences to build trust.

Could you sell your dreams? These companies will buy your nightmares too!

Dreams are no longer free from advertisements, as 54% of young Americans have experienced 'dream ads'.

Pak PM orders probe after PIA advertisement evoked 9/11

Pakistan PM Shehbaz Sharif has called for an investigation into a controversial Pakistan International Airlines ad.

Business of Brands

	Subway focusing on accessibility and regional flavor adaptation for prudent growth in India
	Reliance Retail rides on festivals and weddings, profit rises 10%
	Spencer's launches quick commerce service 'Jiffy' in Kolkata
	HC pulls up SpiceJet over unpaid dues to lessors
	FMCG cos tailor price points for quick commerce to protect Kirana stores
More on Business of Brands

Marketing

	Will small cars survive the SUV boom? Maruti Suzuki thinks so
	Delhi's plan of quota-based stocking of spirits riles mid-size local alcobev companies
	Apple is now part of the top 5 smartphone brands in India, with record market share
	Branded firms facing rising tide of private labels in crowded market
More on Marketing

Digital

	Meta's factchecker cut sparked controversy - but real threat is AI, neurotechnolog
	NCLAT admits Meta, Whatsapp pleas against CCI's Rs 213-cr penalty over abuse of dominance
	Meta's 'Community Notes' model will not apply to paid ads
	Social media needs moat-building
	Perplexity AI CEO's prediction reveals the inevitable future of humans
	IBM and Loreal to develop AI for sustainable cosmetics
	Senate Democrats ramp up pressure on Biden to delay TikTok ban
	Wondrlab acquires BigStep Technologies
More on Digital

Advertising

	JK Lakshmi Cement positions homeownership as the cornerstone of aspirations
	Asian Paints' new TVC highlights tough protection with a light touch for Kerala homes
	Zupee brings Salman Khan's signature quirk to its new ad campaign
	Reise Moto brings the OG Roadie Rannvijay Singha as its brand ambassador
	Shah Rukh Khan unveils the 'realme' in new ad
	Munna and Circuit demolish myths on health insurance
	Shilpa Shetty and Zoff Foods take the right stand on Khadey Masale
More on Advertising

The People Report

	Tonic Worldwide hires Nishant Gopalia as SVP-media & martech
More on The People Report

Research

	India's edtech market set to reach $29 billion by 2030: report
More on Research

Media

	MIB introduces online LCO registration with 5 year validity
	Top music labels record high revenues in India
More on Media

What's happening at ETBrandEquity

ETBrandEquity Media & Entertainment Summit

Indiaâs Media and Entertainment (M&E) industry, valued at â¹2.32 trillion in 2023, is at a pivotal juncture. Television remains a cornerstone, comm...

Thu, 13 Feb 2025

Taj Santacruz, Mumbai

Media & Entertainment Awards

The Media & Entertainment Awards will honor excellence in media planning, buying, and innovative campaign strategies that drive audience engagement an...